PRIVACY POLICY
Last Updated: August 8, 2026
Welcome to Vidlla (“Vidlla”, “we”, “us”, or “our”). Vidlla is an online marketplace that allows users to discover, list, promote, buy, and sell products and other items through our website, Vidlla.com (the “Platform”).
We respect your privacy and are committed to protecting the personal information you provide to us. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have regarding your information when you use Vidlla.
By accessing or using Vidlla, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We may collect different types of information depending on how you use Vidlla.
1.1 Information You Provide to Us
When you create an account, list a product, make a purchase, contact us, or otherwise use our Platform, we may collect information such as:
– Your name
– Username
– Email address
– Phone number
– Password and account credentials
– Profile information
– Product and listing information
– Product descriptions, prices, images, and videos
– Information you provide when making or receiving an order
– Delivery or fulfilment information
– Communications you send to us
– Information submitted when requesting customer support
– Affiliate, referral, or invitation information
– Other information you voluntarily provide through the Platform
1.2 Seller Contact Information
Sellers may provide Vidlla with their phone numbers and WhatsApp contact links.
Where a seller chooses to make their contact information available through a listing, Vidlla may display the seller’s phone number and/or WhatsApp link on that listing so that interested users can contact the seller directly.
When you use a seller’s phone number or WhatsApp link, your communication may take place outside Vidlla and may be subject to the privacy practices of the relevant telecommunications or messaging service.
Vidlla does not control or take responsibility for information that users voluntarily exchange directly with one another outside the Platform.
1.3 Location Information
Vidlla allows users to select their location manually, such as their city, state, or other applicable location information.
We may use this information to:
– Show products and listings relevant to your location
– Improve search and discovery
– Help sellers and buyers identify relevant locations
– Personalize certain Platform features
– Improve our services and marketplace experience
Vidlla does not require you to provide precise GPS location information merely to use the Platform where the relevant feature can operate using manually selected location information.
1.4 Payment and Transaction Information
When you make a payment through Vidlla, the transaction may be processed by third-party payment service providers, including Paystack and other payment gateways that we may support from time to time.
Depending on the payment method and provider, the payment provider may collect and process information such as payment card details, bank information, account details, or other payment credentials.
Vidlla does not intend to store your complete payment card credentials when those details are submitted directly to the relevant payment gateway. Payment information is processed according to the privacy policies and security practices of the applicable payment provider.
Vidlla may receive transaction-related information from payment providers, such as:
– Payment status
– Transaction reference
– Amount paid
– Currency
– Payment method
– Date and time of the transaction
– Information necessary to identify and reconcile an order
We may use this information to process orders, operate our escrow system, confirm payments, prevent fraud, resolve disputes, maintain financial records, and provide customer support.
1.5 Order and Escrow Information
When you purchase a product through Vidlla, we may collect and retain information relating to the transaction, including the buyer, seller, product, order amount, payment status, order status, and other information necessary to administer the transaction.
Where applicable, payments may be held within our transaction or escrow process until the applicable conditions for releasing funds to the seller have been satisfied.
We may retain transaction records for accounting, legal, regulatory, fraud-prevention, dispute-resolution, and legitimate business purposes.
1.6 Images, Videos and Other User Content
Users may upload images, videos, product information, descriptions, and other content to Vidlla.
We may store, process, display, resize, compress, deliver, or otherwise process this content as necessary to operate the Platform.
You should not upload personal information belonging to another person unless you have the appropriate permission or legal basis to do so.
Please also remember that information you choose to make publicly available in a listing may be visible to other users and potentially accessible through the internet.
1.7 Device and Usage Information
When you use Vidlla, we may automatically collect certain technical and usage information, including:
– IP address
– Browser type
– Device type
– Operating system
– Pages and listings viewed
– Referring pages or websites
– General interaction with the Platform
– Date and time of activity
– Cookies and similar identifiers
– Information about how you use and navigate the Platform
We use this information to operate, secure, maintain, analyze, and improve Vidlla.
2. Cookies and Similar Technologies
Vidlla uses cookies and similar technologies.
Cookies may be used to:
– Keep you signed in
– Maintain sessions
– Remember preferences
– Support shopping and transaction functionality
– Track referrals and affiliate activity
– Understand how users interact with the Platform
– Improve website performance
– Support security and fraud prevention
– Measure advertising and marketing performance
Some cookies may be placed or managed by third-party services we use.
You may be able to control cookies through your browser settings. However, disabling certain cookies may affect the functionality of parts of Vidlla.
3. How We Use Your Information
We may use the information we collect to:
– Create and manage user accounts
– Operate the Vidlla marketplace
– Publish and manage product listings
– Process and manage orders
– Process payments and confirm transactions
– Operate our escrow and transaction processes
– Facilitate communication between buyers and sellers through seller-provided contact methods
– Provide customer support
– Send transactional notifications and service-related communications
– Send relevant marketing communications where permitted
– Manage affiliate and referral programmes
– Attribute referrals and calculate applicable commissions or rewards
– Detect and prevent fraud, abuse, spam, and other harmful activity
– Maintain the security of the Platform
– Analyze usage and improve our services
– Personalize parts of the user experience
– Measure advertising and marketing campaigns
– Comply with applicable laws and legal obligations
– Resolve disputes
– Enforce our Terms of Service and other Platform policies
– Protect the rights, property, and safety of Vidlla, our users, and others
4. Advertising, Analytics and Marketing
Vidlla may use third-party analytics, advertising, and marketing technologies to understand how people interact with our Platform and to measure the effectiveness of our marketing activities.
These technologies may include services such as advertising pixels, conversion tracking tools, analytics services, and similar technologies.
We may use these services to:
– Measure advertising performance
– Understand how users arrive at Vidlla
– Understand which pages or listings users interact with
– Improve advertising campaigns
– Measure conversions
– Identify general trends in Platform usage
Not all users arrive at Vidlla through paid advertising. Users may also discover Vidlla organically, through direct visits, search engines, referrals, affiliates, social media, or other channels.
Where applicable, third-party advertising and analytics providers may process information in accordance with their own privacy policies.
5. Affiliate and Referral Programme
Vidlla may operate affiliate, referral, invitation, or similar programmes.
When a user joins or interacts with Vidlla through an affiliate or referral link, code, invitation, or other tracking mechanism, we may collect and associate information necessary to identify the referral source.
This information may be used to:
– Attribute a new user or transaction to the appropriate affiliate or referrer
– Calculate commissions, rewards, or other applicable benefits
– Prevent fraudulent or duplicate referrals
– Maintain records of affiliate activity
– Administer the affiliate programme
Affiliate and referral information may be retained for as long as reasonably necessary to administer the programme and resolve related disputes.
6. How We Share Information
We do not sell your personal information simply for the purpose of selling personal information to third parties.
However, we may share information where reasonably necessary to operate Vidlla, provide our services, comply with legal obligations, or protect our users and Platform.
This may include sharing information with:
Payment Providers
Payment processors and gateways, including Paystack and other payment providers, may process information necessary to complete and verify transactions.
Sellers and Buyers
When a transaction requires it, we may provide the relevant buyer or seller information necessary to fulfil an order, arrange delivery, complete a transaction, or provide related services.
For example, a seller may receive information necessary to fulfil a buyer’s order.
Service Providers
We may use third-party providers for services such as:
– Hosting and cloud infrastructure
– Website and database services
– Content delivery
– Email
– SMS
– Push notifications
– Analytics
– Advertising
– Security
– Fraud prevention
– Customer support
– Payment processing
– Other technical or operational services
These providers may process personal information on our behalf where necessary to provide their services.
Legal and Regulatory Authorities
We may disclose information where required by law, court order, valid legal process, regulatory requirements, or where we reasonably believe disclosure is necessary to protect our rights, users, property, or safety.
Business Transfers
If Vidlla is involved in a merger, acquisition, restructuring, sale of assets, financing, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
7. Information Made Public by Users
Some information you provide to Vidlla is intended to be publicly visible.
For example, information contained in a product listing may be visible to other users, including:
– Product title
– Product description
– Product price
– Product images and videos
– Product location
– Seller information made available on the listing
– Seller phone number or WhatsApp contact link where provided for that purpose
You should carefully consider what information you include in publicly visible listings.
Once you voluntarily publish information publicly, we cannot guarantee that other people will not copy, save, screenshot, or redistribute that information.
8. Communications and Notifications
Vidlla may send you service-related communications through available channels, including email, SMS, push notifications, or other communication methods.
These communications may relate to:
– Account activity
– Orders
– Payments
– Transactions
– Seller or buyer activity
– Security
– Customer support
– Important Platform changes
Where permitted by law, we may also send promotional or marketing communications.
You may be able to manage certain notification preferences through your account or device settings. Some essential service communications may still be sent where necessary to operate your account or fulfil a transaction.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
The period for which information is retained depends on factors such as:
– The nature of the information
– Why we collected it
– Whether you continue to use Vidlla
– Legal, accounting, or regulatory requirements
– Fraud-prevention requirements
– The need to resolve disputes
– The enforcement of our agreements and policies
Some transaction and financial records may need to be retained even after an account is closed.
10. Data Security
We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your password and account credentials and should notify us if you believe your account has been accessed without authorization.
11. Your Privacy Rights
Depending on applicable law, you may have rights regarding your personal information, which may include the right to:
– Request access to personal information we hold about you
– Request correction of inaccurate or incomplete information
– Request deletion of certain personal information
– Request restriction of certain processing
– Object to certain processing
– Withdraw consent where processing is based on consent
– Request information about how your personal information is processed
Some rights may be subject to legal or other applicable limitations.
Because Vidlla does not currently provide a self-service account deletion function, you may contact us to request deletion of your account and applicable personal information.
We may need to verify your identity before processing certain requests.
We may also retain certain information where we have a legitimate or legal reason to do so, including information necessary for legal compliance, fraud prevention, financial records, dispute resolution, or enforcement of our agreements.
12. Children’s Privacy
Vidlla is not intended to be used by children who are not legally permitted to use online marketplace services under applicable law.
We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation and take appropriate action.
13. Third-Party Websites and Services
Vidlla may contain links to or integrations with third-party websites, applications, payment services, messaging platforms, social networks, or other services.
For example, seller listings may contain WhatsApp links or telephone contact options.
When you leave Vidlla or interact directly with a third-party service, your activity may be governed by that third party’s privacy policy and terms.
We encourage you to review the privacy policies of third-party services before providing them with personal information.
14. International Processing
Some of our service providers, technology providers, payment providers, analytics providers, hosting providers, or other third parties may process information outside Nigeria.
Where personal information is transferred or processed outside Nigeria, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable data-protection requirements.
15. Nigeria Data Protection
Vidlla recognizes the importance of protecting personal information and seeks to process personal data in accordance with applicable Nigerian data-protection laws and regulations, including the Nigeria Data Protection Act (NDPA), where applicable.
Depending on the circumstances, our lawful basis for processing personal information may include:
– Your consent
– Performance of a contract or steps taken at your request before entering into a contract
– Compliance with a legal obligation
– Protection of vital interests
– Legitimate interests, where applicable and permitted by law
Where processing is based on consent, you may withdraw your consent subject to applicable legal limitations and the nature of the processing involved.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or business practices.
When we make changes, we may update the “Last Updated” date at the beginning of this Privacy Policy.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
We encourage you to periodically review this page to stay informed about how we handle personal information.
17. Contact Us
If you have questions about this Privacy Policy, wish to exercise a privacy right, or have concerns about how your personal information is being handled, please contact Vidlla through the contact details provided on Vidlla.com.
When making a privacy request, please provide enough information for us to identify your account and understand your request.
Vidlla
Website: Vidlla.com